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Will Rose is an Animation Director, designer, illustrator and wildlife fan based in London. Will's clean design, use of colour and passion for the natural world has led to him to working with David Attenborough and Yoga with Adriene as well as designing and animating on the award winning children's shows, Hey Duggee and Peppa Pig and making his own Award Winning shorts


In October, to encourage US citizens to go out and vote, Will worked with the world famous Yoga with Adriene to create an animated short featuring her famous dog Benji . He recently worked for Leica and has been involved in creating a documentary 'The Last Song of the Nightingale' with the talented Wildlife photographer Luke Massey for Sunbittern Media. When not working on these separate projects he works at STUDIO AKA as a Designer for the triple BAFTA winning BBC children's show HEY DUGGEE


Will is always looking for wildlife based projects after having much success working with the BBC on the 'ATTENBOROUGH'S ADVENTURES' series for the Cbeebies Storytime app, which he also appeared on BBC Breakfast news to promote, back in February 2017. The app also featured in many national newspapers, including The Guardian and The Daily Telegraph with the story running with pictures of Will’s work. 

Will has worked for over 15 years in the animation industry, working as an animator on three series of PEPPA PIG at Astley Baker Davies, which included co-writing the episode Pedro is Late. He has also worked as an animator on Astley Baker Davies’ Ben and Holly’s Little Kingdom, Tiger Aspect’s Mr Bean as well as animating for Airside studio and David Shrigley. 

Will has directed and animated shorts for the ‘California Inspires Me’ series for The California on Sunday Magazine/Google Play and has worked for French Press films in San Francisco.

short films

When time allows and ideas form, Will creates and self funds his own independent animated short films. 

He found international success with ‘The Goat Herder and his lots and lots and lots of goats’, which he created, animated and directed. It has picked up several awards, including the Independent Talent Award for Animation Direction at Animated Exeter, Best Independent Animation Award at the Blue Plum Animation Festival, Best Animation for the Family and Children Award at the Sodak Animation Festival and was also a finalist at the New York 

International Children’s Film Festival. It was also in competition at Bristol Encounters, the San Francisco International film festival and many more. The film was awarded a Vimeo Staff Pick and also featured as part of the BBC Big Screens, which screened short films across several UK cities.

Will’s second short, Eagle Blue won the Audience Award at the London International Animation Festival and it featured at Bristol Encounters and the New York International Children's Festival plus was also awarded a Vimeo Staff Pick. 

His latest project is a social media based series of 40 second shorts called DUCK designed to be viewed on your phone via Instagram. Poor Duck is in constant peril. Each episode he finds himself in a tight spot! He tries to avoid danger by 'ducking' and jumping only to find himself in a new desperate situation as each episode ends with a cliffhanger. Will designed, animated and enjoyed creating the original music for this comic series. 

short film awards
selected clients

David Attenborough App The Guardian feature

David Attenborough App The Telegraph feature

Unexpected appearance on TV to promote David Attenborough App with BBC Breakfast 

Interview about short film Eagle Blue with Directors Notes

Interview about short film The Goat Herder with Inky Goodness 



WINNER: The Independent Talent Award for Animation Direction at Animated Exeter, Best Independent Animation Award at the Blue Plum Animation Festival, Best Animation for the Family and Children Award at the Sodak Animation Festival 

FINALIST: The New York International Children’s Film Festival 

OFFICIAL SELECTION: San Francisco International Film Festival, Bristol Encounters, Ottawa International Animation Festival, BAF, Northwest Animation Festival, TIFF Kids, R2R, VIMEO STAFF PICK 



WINNER: Audience Award London International Animation Festival 

OFFICIAL SELECTION: Bristol Encounters, New York International Children’s Film Festival, Seattle Children's Film Festival, Vimeo Staff pick, Animade, Motionographer

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