Will works as an illustrator for the BTO News magazine. He has also created work for the BTO 'Into the Red' and 'Red 67' books highlighting birds on the endangered red list. He has had his artwork exhibited at the Society of Wildlife Artist exhibition at the Mall Galleries. In 2024 he received the Federation of British Artists award.

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Will designs and illustrates all his animated projects which includes his animated bird guide, short films, Yoga with Adriene and numerous wildlife projects.

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